/ Electroboutique / Californian Ideology
 
 
 

 

A.Chernyshev and A.Shulgin
Californian Ideology

Video object. 2008

Title of this work is inspired by a wellknown essay by Richard Barbrook and Andy Cameron. In a convincing way they explain how modern creative info-capitalism coming out of Silicon Valley was built by former Californian hippies.
Slow hypnotic animations are put together out of transnational companies logos. Thus, the piece symbolizes the unity of capital and psychedelia, as well as that of consumerism and creativity.